Q: I own lingerie stores. I also go to female muslim homes of girls getting married to help them get their wedding wardrobes ready for marriage.  I sell these products to woman and only a woman sells it. Is it permissible to use a female model to wear lingerie to sell these products?

A: To use a model to prance around in such attire would be forbidden.  Sales derived from ‘modeling’ lingerie would be devoid of blessings.

Allah Certainly Knows Best.